"Selina was the first person I contacted 15 years ago when trying to solidify my professional career and the guide I still rely on for our plans to expand our client base nationally. My team and I feel lucky we crossed paths with her! Her knowledge of the industry and very intuitive and kind approach to consulting on my visual development, positioning, sales and marketing strategies have been a tremendously important foundation for my career."
"I was at a point in my career where I needed to change, but I knew I could not do it alone. I needed a guide. With in-depth knowledge and long history in the photographic industry, Selina has helped me to transition my photographic career.
She has helped me to focus in on my visual strengths, taught me new business and marketing skills, and helped me to stay accountable to my timeline and goals. With Selina on my team, I have given myself a significant boost to succeed."
"Thank you for teaming up with me and playing an instrumental role in helping me refine my vision and bring a new body of work into the advertising and design markets.
I have worked with several consultants in the past and admittedly approached you with a healthy dose of skepticism. My concerns were quickly put to rest as I found you to be very directed and focused. Our sessions were to the point and always ended with me receiving more information than I could readily absorb. Your use of recorded sessions ended up being an important tool that I could not have anticipated at first.
I also want to note that although you were very straightforward, and opinionated, in your assessments and advice I never felt that my voice was not heard. If we differed in opinion you would hear me out."
"Selina was extremely helpful in helping me realize the next chapter of my career. After 32 years of travel and architectural photography, I needed an experienced eye to help me navigate the fine art photography world. Selina provided important editing work and philosophical know how to help bring my eclectic style together."
"I think there comes a time in every photographer's career when you need a serious and experienced "eye" to aid you in making sure your best work is being put out there and seen by the people who matter. Selina is the best in the business as far as I am concerned. She has a super sharp eye and a tried-and-true methodology that can "up your game" in ways you never thought possible. I feel fortunate to have found her through the APA and will continue to utilize her strong sense of imagery and marketing as I move on in my long career. Thank you Selina!"
"Working with Selina was amazing. We edited and paginated my portfolio and then worked together to create new shoots.We finished our work by creating a complete sales and marketing program which I have been working all year. I am thrilled as I've never been busier. Working with Selina was a treat and the assignments I’ ve received have paid for my marketing investment many times over."
"Selina isn’t a photo consultant-she’s a member of my team. While I’m busy taking care of the urgent stuff-jobs and clients, she’s keeping me on track with the important things that otherwise would get pushed to she sidelines: Creating and editing new portfolio work, and systematically marketing not just to my current clients but also to those I want to have in the future.
Working with Selina has been a truly transformative experience. I recommend her wholeheartedly to any photographer who wants to “up” their marketing game and is willing to work hard to do so.
After the portfolio rebuild process, I’m finding that my approach to my assignment work changed and that’s leading to stronger images and happier clients."
"Selina helped me change my world as I knew it.
Selina, is not only my coach but a team member in my business and my cheerleader. I needed accountability, which I got, but more importantly I had someone to call throughout the year when I got stuck (and I got stuck!). Thankfully, she made me get out of my comfort zone and helped me push myself through to the end.
I have enjoyed this incredible journey, not only as I created a whole new body of work, but working with Selina created a new awareness and the consciousness that goes with it. I am amazed and thrilled and deeply grateful for the chance to work with her. This has been the most transformational year for me and I am so proud of the work that we have done together.
What can I say except that Selina,has helped me to shift my whole business and my mindset."
"I first contacted Selina to help me edit images. When we first started working together she changed the way I thought about photography and my place in it. We’ve gone from editing images to shooting for the portfolio and on to marketing. I doubt that any photographer likes marketing but having goals and deadlines help keep me on track."
"Selina is generous with her time and packs as much information as she can into her consults..You will profit from her wisdom and knowledge of the business, and if you really listen to her words, you can hear her voice in your head, guiding your steps for many weeks to come. Selina comes from a profound understanding and respect of people. She does not do a quick portfolio review, criticize your work and tell you what to do. She listens very carefully to who you are and what you want out of life and out of your career and then helps you to find your true voice."
"Selina is the best consultant you can hire. She truly cares for her clients and wants nothing more than for them to succeed. Each time I consult with Selina, she always comes up with another out of the box idea or suggestion as to how I can improve and enhance my business."
"Selina gets the whole program. From the business side, and the artistic side, to the holistic side."
"Selina is a true gem, her insight and passion to her craft is truly inspiring. She has been my light house for over 30 years. She always brings great value to the process and with her balance of business savy and spiritual goodness there is always an inspired moment in every session. Hard work reveals the vision and Selina is an amazing coach/guide in the journey. Bring your tools and passion and you will thrive! "
"Working with Selina was a pivotal point in my career transition from editorial to commercial photographer. Selina edited down a large body of my work and honed in on the images that truly represented my unique vision. In doing so, she not only helped me to create great print and online portfolios, but she actually helped me to define the direction I wanted to take my photography in the future. In retrospect, I’m not sure that I’d be where I am now, had I not decided to work with her."
"With Selina's guidance I totally repositioned my business. We built a new body of work,and developed a 12 month sales and marketing campaign. I was awarded contracts to work for two national brands within the next year. Those two assignments were worth more than my year before. Spring and summer of 2011 have been outstanding with the studio solidly booked."